Online Marketing Executive - French Speaking
The ideal candidate will have a strong background in online based marketing with heavy emphasis in the development and implementation of effective Search Engine Optimization. Must have experience with paid and organic searches.
The SEO specialist will be responsible for developing, adhering to and continually improving and updating SEO standards and application of techniques for internal website generating increased, targeted, web traffic and higher lead generation.
In addition, the SEO Specialist develops and interprets periodic performance reports used in ongoing site traffic analysis and monitoring organic search placement.
This position will also be responsible for evaluating overall SEO strategy and is tasked with making suggestions to improve ranking in a competitive SEO environment.
1. 3-5 years experience in web analytics and search engine marketing
2. Experience and understanding of web usability
3. Ability to apply data / statistical analysis to online marketing efforts to produce targeted and effective action
4. Demonstrated success in translating analysis of customer data into new and effective marketing programs
5. Experience in measurement of lead generation effectiveness
6. Knowledge of Visual Sciences HBX or comparable analytics system
7. Strong understanding of web usability and knowledge of online user behavior
8. Strong understanding of user-centered design
9. Strong communication and presentation skills
10.Strong background in Excel for data manipulation
11.College Degree in Marketing/Programming or Statistics