William Hill has completed its acquisition of Sportingbet Australia to a tune of £459.6m.
This will pave the way for William Hill to push its large array of products including casinos, sports betting, poker, bingo and more. Australia is one of the largest licensed betting markets in the world and William Hill which has experience in breaking new markets will bring its gambling expertise to the Australian market. William Hill will also launch an online strategy to further push its products just like it has done in other markets. Australia being a stable and mature gambling market will be ripe for advanced products such as online casinos, mobile gambling games and sportsbetting.
William Hill is the largest betting house in the UK and has been in existence since 1934. It has over 2390 betting shops and is listed on the London Stock Exchange.
News of the completed acquisition saw the William Hill share price shoot up to a record £443.3 up by 6%.
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